Who is the season’s target market?

Our target market deduction comes from research data delving into popular colour, silhouette, and style for the upcoming season and comparing these factors to preferences of certain demographic, psychographic, geographic, and behavioral groups.

STATS on SUMMER

The young twenty-somethings are obsessed with fun, fresh, and fruity this summer. The desire to be one with the earth is yet again on the rise with light, natural fabrics, playful yet simple silhouettes, and nautical prints. As for Taetum Sinclair, the brand has always been female focused and doesn’t differ for We live and move and have our being, embracing these demographic desires while incorporating its sustainable and ethical values. Sinclair has always focused on creating collections which are approachable for all income ranges while maintaining a realistic understanding of what it costs to make clothing from fiber to finished garment.

Consequently, Summer/Autumn ‘25 is most available to those who fall into the bracket of the middle to upper middle class. These funky twenty somethings are more than likely wrapping up their college careers and/or freaking out over the approaching terror of real life and entering the corporate world (that is, if the irrevocably unavailable job market ever lets up!) and white knuckling the freedom of youth.

Due to our brand goal of longevity, we niche ourselves in to a smaller market of consumers - those who are slow to buy. Due to this reality, we expect lower numbers in sales but more intentional yield in product. We work overtime to ensure our customers are loyal to our brand due to the personal connections they make with us through the purchasing process.

Our lovely target market resides in the North East region of the United States, longs for financial freedom , and pours their efforts into a sustainably focused lifestyle. From holistic foodies to fashion-forward gym rats this season’s target market has variety and pizazz. Offering its wearers and lovers both mobility and unique style, we live and move and have our being promises a focus on the values of these individuals while saving room for their interests.

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